Project: Jeep — Go Out and Explore
Spec Brand Video · Lifestyle Adventure
Summary:
Recorded along the Pacific Coast from San Francisco to Todos Santos, Baja, this spec piece captures the timeless spirit of exploration. A man and woman journey south in a vintage Jeep, chasing open skies, salt air, and the freedom only a long road can bring. Shot handheld and on the move, with aerial moments woven in, the video blends lifestyle storytelling with product emotion. Using real locations, natural light, and unscripted moments to honor Jeep’s legacy of adventure. It’s less about the destination and more about the connection between people, place, and motion.
Result:
A simple, cinematic short that captures the human side of the Jeep experience, raw, real, and made in motion. It stands as a proof of concept for future brand stories, showing how honest moments, natural light, and good design can turn everyday travel into something memorable.
Project: The Builder’s Story
Spec Brand Video · Creative Direction · Storytelling
Summary:
What started as a simple website refresh turned into a story about how a builder sees the world. The goal was to go beyond blueprints and finished homes — to show the care, patience, and pride that live in every board, joint, and line of sight. We shot a short piece using natural light, real sound, and unscripted moments to keep it honest. The film captured the rhythm of work and the quiet satisfaction that comes from making something by hand. The new website carried that same feeling — clean, simple, and intentional. Instead of selling, it invites people in. You can feel the craft before you even read a word.
Result:
An on location video that reflects the rhythm of real work, design, craftsmanship, and patience in motion. It helped to redefine how the builder’s brand was seen, connecting their design philosophy to the hands-on process that makes each project personal.
Project: Boutique Winery
Spec Video · Creative Direction · Design · Storytelling
Summary:
Shot in the hills of Sonoma, this video follows the day-to-day life of a small winery where patience and place still matter. The aim was to show the work as it really is — the people in the vineyard, the decisions made in the cellar, and the time it takes to make something honest. Using natural light, real sound, and simple moments throughout the season, the video focuses on the pace of the land and the hands that work it without fuss or polish.
Result:
The finished video gives a clear and grounded sense of the winery and the people behind it. It shows how the work is shaped by the land, the weather, and the choices made along the way. You see the effort in the vineyard, the care in the cellar, and the respect for time that defines small production winemaking. It offers an honest picture of a place built on hard work, patience, and a real connection to the land.
Project: Artisan Coffee Collective
Spec Brand Video · Content Series · Launch Strategy
Summary:
This project started as a simple branding job and grew into a full story about people who love what they make. We spent time in the roastery and café, capturing how heat, time, and rhythm come together in every roast. Shot with a small crew and natural light, the video focuses on the hands, sounds, and atmosphere that define the craft. It’s not about selling coffee, it’s about the connection that happens when something made by hand is shared with care.
Result:
A short video that celebrates the craft, rhythm, and ritual of coffee. Where heat, time, and human touch shape every cup. The piece gave the brand a clear visual language and sense of story, helping customers feel the connection behind the process.